Selling a house can be a daunting experience with having to fit viewings into your busy schedule, people just coming to take a look while not really being interested and wasting your time. Or maybe just have trouble taking good photos that will put your house in the best light. In the past few years, new technology has emerged that has truly transformed the selling of houses: 3D Virtual Tours. It has quickly grown into a very efficient tool to amplify the marketing of a property and comes with many advantages.
Today we will dig a little deeper and explore how a 3D Virtual Tour can help you sell your home faster.
How Do Virtual House Tours Work?
The biggest benefit of a 3D Virtual Tour is that potential buyers can explore a property in a full 360-degree view on their favourite device from anywhere in the world. A 3D Virtual Tour is a package of a full HDR photo tour of the inside and outside, with all photos individually edited for optimization, a full video tour of the property and a 3D Matterport tour.
This will allow potential buyers to see not just a photo but professionally shot and edited pictures, an actual video and an interactive 3D model of the property. These can also put the focus on certain features of the property that you would like to highlight.
Basically, you can give potential buyers an experience that is only one step removed from an actual visit to the property.
How Do You Build a Virtual Tour of a House?
First off, you need a 360-degree camera to enable you to take the desired shots and also a tripod to be able to place the camera in the chosen locations. You will also need a smartphone app to use the camera without you being in the picture.
Then you have to come up with a plan of which order you want to do the tour in, if you want to start on the outside and then move indoors or vice versa. Also, make sure that you prepare your house by checking out lighting and angles to be able to showcase your home in the best light.
Next, you must upload the tour to a hosting platform. There is a wide variety of 360-degree tour providers and hosts which come with various models, complexities and costs, so you should check out several of them to see which one fits your requirements and budget the best.
Most of these editing programs will automatically place your photos in the right sequence. Some even have apps that will allow you to upload pictures as you take them. This way, you can easily create a virtual tour.
The final step is to publish the tour. Several platforms, such as real estate websites, social media, email campaigns and more, will allow you to promote your tour and reach potential buyers.
There also are other services, such as Matterport, which will allow you to create a 3D model of your house and create a “dollhouse view” of your property where potential buyers can click into the different rooms as they wish. This will require special equipment and is more complex and expensive.
Hire a professional company
The alternative is to hire a professional company like Soare Productions. We offer a wide range of services that can help you create a 3D virtual tour of your property without you having to worry about finding the right equipment and figuring out the lighting, staging and then processing of the photos or videos.
Soare Productions offers a professional photography service that specializes in real estate photography. We understand that first impressions are important, which is why we work hard to capture the best photos possible of your property. Our team has the experience and expertise necessary to showcase your property in the best light, whether it’s for marketing or personal use. We take both interior and exterior shots, provide aerial photos through the use of drones, and individually edit each photo to make sure it is perfect.
We also offer videography services tailored to your needs and house style. We will shoot 4K videos of your property to give potential buyers an experience that is second only to a real-life visit. All videos are professionally edited to ensure the best possible quality.
Additionally, Soare Productions also offers several virtual services. We can virtually stage rooms to fit any style you have in mind to appeal to property buyers without having to bring in furniture and decor. We also offer 3D Matterport Tours, which will create a full 3D floor plan of your home in what is called a ‘dollhouse view.’ This service will give your prospective buyers a unique experience to understand the layout of your property while being able to enjoy professional images.
How Can a 3D Virtual Tour Help You Sell Your Home Faster?
1. Increased efficiency
One of the most frustrating things when listing a house is people booking showings with a very low chance of getting an actual inquiry out of it. Not only is it a waste of your precious time, but it also adds a considerable amount of stress.
With a 3D Virtual Tour, interested parties can view the property in depth before making a decision to inquire about an actual on-site visit. It will give them a far better idea if the property might suit their interests than just regular photos posted. It also gives them more time to view the property as there is no time pressure from other people viewing or the realtor trying to move them through the house quickly. So, when someone calls you with questions, they likely already show great interest in the property.
This is a benefit for both sides. It is convenient for you because interested people can check out the tour at literally any time of day (or night) without you having to arrange your schedule around times they could come and visit. They can view the tour from anywhere, on any device and at any time, making it very convenient to do so without having to arrange a time and travel.
3. Focus On What Really Matters
As the virtual tour acts as a filter between interested parties and yourself, the chances are significantly higher that someone who will contact you with a question or to set up an on-site appointment has a serious interest in the property. This allows you to focus your time and effort on negotiating closing conditions and not waste your time on visitors that were not really all that interested in the first place.
4. Take Advantage Of Staging
To get the best results for both photos and videos, houses generally get staged, meaning that furniture and decor are arranged in a particular way to show off the most presentable side of your home. Now, if you still live in the home, you might not necessarily want to rearrange the furniture because it works for you in everyday life.
A 3D Virtual Tour can help in two ways. First, you only have to stage your home once when the virtual tour is being recorded. After this is done, you can return your home back to the arrangement you had before.
The second way can take this to the next level. Thanks to virtual staging software, it is possible to create the perfect look for your home without having to move anything! You can change the wall colour, add furniture and decor, and create accents that can be very appealing to potential buyers, and you are not limited by which pieces the staging company has in stock. And the best thing about it is that it is available at a fraction of the cost of traditional staging.
5. It’s Safer And Healthier
Especially in the post-pandemic time we live in, it has become even more important to be able to take a virtual tour of a property that you may or may not be interested in after all. This allows you to view photos and videos from the comfort and safety of your own home.
It also limits the number of people you, as a seller, get in contact with, not just from a health standpoint but also in terms of safety, as you will have fewer strangers in your home.
A 3D Virtual Tour can help you sell your home faster through the many benefits it has. It is more efficient, is convenient for both buyer and seller and also gives you a lot more options for staging your home. The professionals of Soare Productions can take your home listing to the next level with professional photography and videography. We only use top-quality equipment to ensure the best possible quality and guarantee a 24-hour turnaround time for every project.
Frequently Asked Questions
What are the benefits of creating a virtual tour?
It gives potential buyers an opportunity to view your property from the comfort of their own home without time pressure or having to travel. It also will increase the visibility of your property and act as a filter to increase the efficiency of your campaign.
What is the purpose of a virtual tour?
A virtual tour allows you to portray your house in a professional manner online, eliminating the need for most on-site viewings. If someone contacts you about your property, it means that they are showing serious interest after having viewed the tour.
How Long Does It Take To Create Your 3D Virtual House Tours?
While the time it takes to take photos and videos varies depending on the size of the property and the number of rooms, Soare Productions guarantees a 24-hour turnaround time for your project.
Are Virtual House Tours Worth It?
Absolutely! 3D Virtual Yours generate more interest, are more convenient and efficient than traditional home viewings and can help you save time and sell your house faster.